Australia’s Leading Practioner in Focus Group Research

Expertly conducted focus groups are perhaps the most effective way for ascertaining the attitude structure of a particular market segment or population.

With any campaign, it is important to have a baseline understanding of where people stand and how it is that they have arrived at the beliefs they hold.

In the dynamic structure of a professionally led focus group, carefully screened respondents who are matched to your market segment of interest, will express their opinions and values.

Understanding what people believe leaves you in the box seat for modifying their opinions and attitudes during a campaign.

The focus group can test arguments, messages and hypotheses so that we can craft the most effective campaign for you.

Focus groups are also the perfect introduction to rigorous scientific testing of attitude structures by way of quantitative research.

UMR has experience with a vast range of market segments throughout Australia and the Asia Pacific region.

Segments include voting orientations, investment status, consumer behavior and just about anything you can think of.

To understand what your market segment or the general public think of your operation or campaign, talk to UMR about a program of cost-effective focus groups.

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