Rainer joined UMR early 2007 from a Singapore-based market research company where he conducted quantitative research in over 10 markets including ad tracking, attitudinal studies, advertising and product testing, customer satisfaction studies and campaign evaluations. Prior to this, Rainer worked for a software manufacturer in his home country Germany where he was involved in customer satisfaction studies.
At UMR, Rainer is responsible for the quantitative side of the business. Apart from conducting a range of projects relating to commercial, political and social topics, he is developing new research designs and methodologies as well as managing the workflow in the quantitative team. He is experienced in a wide range of quantitative methods and has particular interest in multivariate statistical analysis.
Rainer holds a Masters Degree in Social Sciences (with Honours) from the University of Mannheim, Germany.
