Quality Assurance
 
UMR is a member of key industry organizations which audit quality and scrutinize the ethical practices of its members.
 
 
Australian Market and Social Research Association (AMRSA)
 
All of our research staff are either a full or associate members of AMSRS or MRSNZ, the industry’s professional membership bodies. For more information, see www.amsrs.com.au or www.mrsnz.org.nz.
 
UMR Research has embraced the need to have quality systems and processes. Our research staff are members of the Australian Market and Social Research Society (AMSRS). These bodies audit quality and scrutinize ethical practices of members.
 
UMR Research was accredited by the Interviewer Quality Control Scheme (IQCA closed during 2005). We have continued to maintain the same processes and systems developed by IQCA which are now documented as part of ASA 4752.

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John_Uttingbig  "Our knowledge, judgment and experience allow decision-makers and leaders to gain insights into the mood and mindset of the nation (by segment) and to build effective strategies and campaigns that enhance their objectives."

John Utting, Managing Director
 
 
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