Clients can rely on UMR for accurate, economical, flexible and fast quantitative research that cuts to the heart of the issue.

Quantitative research provides a statistical measurement of any segment of the population and allows clients to confirm findings from qualitative research, establish benchmarks and track changes over time.

Our quantitative methodologies include:

• Computer Assisted Telephone Interviewing (CATI)
• Omnibus
• Postal
• Intercept
• Online

UMR has its own dedicated call centre facilities in Perth and Auckland covering the entire spectrum of Australasian time zones with state of the art CATI systems, staffed by a team of over 100 highly trained interviewers.

Having our own facility available seven days a week allows us to finalise a questionnaire in the afternoon, put it into field overnight and present top-line results to our client the next morning.